Paid Social Strategist & Activation Specialist (Ascend Makers)

Who we are

At Taptap, we are not just shaping the future of advertising technology—we are building it today.

Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that deliver real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people—because great people doing meaningful work is what makes us stronger.

As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do. If you’re looking to be part of a company that values creativity, problem-solving, and the power of technology, we’d love to hear from you.

About the role

We are seeking a Paid Social Strategist & Activation Specialist to join our Ascend Makers division—an AI-powered SaaS platform that enables retailers to plan, automate, and optimize omnichannel advertising campaigns, driving growth and maximizing marketing ROI.

In this role, you will act as both a strategic and operational driver of paid social campaigns across Growth Markets. You will be responsible for managing high-budget campaigns with precision, transforming data into actionable insights, and ensuring flawless execution aligned with business objectives for leading brands.

Key responsibilities

• End-to-end campaign activation & setup
  Execute campaigns across Meta Ads Manager and TikTok Ads Manager, ensuring strict adherence to naming conventions, UTM tracking, campaign structures, and pixel/conversion API configurations.
• Real-time optimization
  Monitor and optimize key KPIs (CPA, ROAS, CTR, CPL) on a daily basis, adjusting bids, budgets, creatives, and audience strategies to ensure efficient and consistent delivery.
• Quality assurance (QA)
  Audit and validate campaign setups to ensure accuracy across creatives, copy, links, and targeting, maintaining the highest execution standards.
• Benchmark management
  Develop and maintain performance benchmarks by category and brand to identify optimization opportunities and drive competitive advantage.
• Reporting & analysis
  Produce detailed performance reports, extracting both technical and strategic insights that deliver real value to clients.
• Technical expertise & innovation
  Stay up to date with platform updates, algorithms, new formats, and measurement solutions to continuously improve performance and advise both internal teams and clients.

What we’re looking for

• Education
  Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Experience
  2–4 years of experience in media agencies or high-performance environments, managing medium to large advertising budgets.
• Platform expertise
  Advanced, hands-on experience with Meta Business Suite and TikTok Ads Manager. Experience with additional platforms (Pinterest, LinkedIn, Snapchat) is a plus.
• Certifications
  Meta Blueprint (Media Buying/Planning) and TikTok Academy certifications are highly valued.
• Analytical skills
  Advanced Excel skills (pivot tables, complex formulas) and experience with data visualization tools such as Looker Studio or Power BI.
• Industry tools
  Familiarity with planning and market research tools (Kantar TGI, Galileo, EGM, Semrush, Similarweb) and feed management tools (Channable, Feedonomics).
• Languages
  Intermediate English (B1/B2), with the ability to read technical documentation and participate in calls.

What we value (soft skills)

• Extreme attention to detail – You are the final checkpoint before campaigns go live.
• Proactivity – You anticipate issues and opportunities before they impact performance.
• Resilience – You thrive in fast-paced environments with tight deadlines and high expectations.

Working model

This role follows a hybrid working policy, combining remote flexibility with in-person collaboration.

Join us

At Taptap, diversity and inclusion are at the heart of who we are. We believe that different perspectives, backgrounds, and experiences fuel innovation and success. We are team players, thoughtful collaborators, and ambitious professionals who challenge the status quo.

If you're ready to make things happen and be part of a company that is building tomorrow, today—apply now and join us on this journey.